“Twitter gave it to me and Twitter takes it from me. Blessed be his name!”. There is no less Christian resignation than that of @QuimMonzo to survive Elon Musk and the little bird network. Since the mogul – the multibillion losses still do not endanger the qualifier – put himself at the head of Twitter users have certified the death of the social network on half a dozen occasions. The penultimate one came over the weekend and, digital ironies, on attack of conscience of offended tweeters accumulated a record of views – 432 million – and still generates deep debates that declare tweeting a fundamental right and not the umpteenth human claudication before a private company and its income statement.
Musk does his own thing and temporarily limits tweet views for color-blind mortal users. Now 600, then 800, a little while longer and 1,000… DEP Twitter is a trending topic and Musk sweeps away recommending that you get away from your phone and enjoy with friends and family. impossible Everyone is glued to Twitch with Ibai Llanos’ La velada del año 3 and… tweeting.
Who gives you more? Ibai or Elon? The figures are staggering. Eight hours of streaming, with a peak of 3,449,999 viewers, 100.5 million views and 60,000 fans enjoying it live at the Civitas Metropolitano in Madrid. Amateur boxing matches mixed with Estopa, Rosario Flores, Quevedo… And each one, a new trending topic. “Do you know someone?”, “if you want to say in person, no” (family WhatsApp conversation). The evening lasted on the networks until Monday.
And, suddenly, Twitter is back. Another record trending topic. “Is Twitter back to normal? Or am I seeing my 600 tweets a day? Because I don’t want to spend them until they do the reality show at night”. “Twitter is back and I had already created 163897726 alternative accounts…”.
The great @DaniNovarama explains that behind the tweet drama is a battalion of content leeches to feed AI applications. “Everything is worth it. This is the gold rush, its owners know that companies can be worth trillions if they are ‘the best AI’. And they know they will be restricted by law soon, they are using methods of dubious legality. There is a rush to be the champion. And few scruples”.
Until @elpady brings us back to the Twitter playground: “Since he started dying he has broken the record for simultaneous users on the platform three times. The last time, last week with the dramas in Russia/Ukraine. Platform deaths in the 21st century are very rare.”
