Mrs. Carpio is going to vote for Vox “without a doubt”. She likes “absolutely everything” about Santiago Abascal’s party. “From a to Z”. “The illegals to take for sack”, “stop abortions with minors”, “the fucking squatters” and “the change of sex without such”. Mrs. Carpio’s friend prefers the PP: “I am a moderate person.” “Not me,” she replies.

The 33 seconds of glory of Mrs. Carpio in a TikTok video with 3.3 million views have become a headache for Orange. The protagonist of the weekend occupies a senior management position in the company’s marketing area. “Effective communication,” she expounds on her profile. What marketing!

Orange’s crisis cabinet has been fighting since Saturday against calls for a boycott, public announcements of casualties with thousands of likes and retweets… With more than relative success. In their account they have posted a message reaffirming the company’s commitment to “diversity” and “inclusion”. And, in the face of “the opinions expressed in networks by an employee” openly xenophobic and homophobic, they claim “the lines of action for 25 years”. The good deeds of the company only have 600 likes and are advancing towards 3,000 comments in the form of reproaches.

Orange’s reputational crisis starts in the account of @herqles, “the voice of countercultural youth” who work “from the Hispanic side in defense of our civilization.” “It is the time of the patriots,” reads the profile. They have spent ten days asking on the street “Who are you going to vote for?” with an absolute majority Vox-PP result. In exactly that order. The usual in his account are images of Abascal, Donald Trump, the Hungarian Viktor Orbán and a little bit of Alberto Núñez Feijóo seasoned with “Islamists who terrorize the few native Londoners” and criticism of “old Joe (Biden), who is more than go to schools to kiss children”.

Alternative facts… @herqles (Hercules burned on a pyre) and @Vox denounce a “disgusting harassment” of the left against Vox voters, who “recall the darkest chapters of the history of Spain”.

While Orange tries to save the business with walks around the backstage of MadCool Madrid and messages scoring “a goal for the squad against machismo”, the ultra “counterculture” moves away from the banner in the minute of silence for the latest victim of violence from gender in Valencia and turns Mrs. Carpio’s vote into a banner.