This Friday it will be Deluxe’s ??turn to say goodbye after 14 years of history and almost 750 programs broadcast on Friday and Saturday nights. If the daily Sálvame did it two weeks ago, now it is the turn of its prime time version, which will definitively close this universe led by Jorge Javier Vázquez after the new Mediaset España board of directors has promoted its plans to renew Telecinco to “change the image and content” with a view to a more “familiar, respectful and friendly” television.
María Patiño and Terelu Campos will lead one last installment that will have Mercedes Milá as godmother and who will have the mission of definitively closing the set of Deluxe. In addition, the polygraphist Conchita Pérez will discover in an interview some aspects of her personal life and will subject several collaborators to one last ‘multi Poli Deluxe’. Lastly, Leticia Sabater, the character who has occupied the chair reserved for Deluxe guests on the most occasions, will reach a historic milestone as she has been interviewed for the 40th time.
In addition, the program produced in collaboration with La Fábrica de la Tele has designed an unprecedented staging for this latest installment: a practically empty set, made up only of two large screens and the stands on which the public will sit, to show the audience the insides of a television studio. Throughout the broadcast, several removal workers will be dismantling the last elements of the scenery live.
Telecinco has already begun to promote the new program that will presumably come to cover the gap in Deluxe and that will be The Last Night, with Sandra Barneda at the helm and about which not many details have been offered yet. To date, the daily Sálvame substitutes have not managed to maintain their audience and maintain a downward trend.
On Tuesday the 11th they recorded historic lows: the daily series Mía es la venganza, starring Lydia Bosch, had 646,000 viewers and a 6.2% audience share (well below the series Amar es para siempre on Antena 3 and La promesa of La 1 that exceeds a million viewers) while the magazine Así es la vida, with Sandra Barneda, had the same viewers but the share rose to 7.5%. Figures far from the million viewers that Sálvame used to exceed on average.
Although Mía es la venganza was Telecinco’s great bet to start its new strategy, barely a month after its premiere, the recordings have been paralyzed as it was suddenly canceled last Monday by the audiovisual group.
One of the protagonists of the series, José Sospedra, confirmed on Twitter the cancellation of the recordings although he gave good news to his followers and that is that “a dignified ending for all of you who continue to see us every day” has been recorded, with what that the series will not end abruptly. We will have to wait, however, if with the current audience data Mediaset keeps the fiction on the air, relocates it to another slot or removes it from the grid.
As for Así es la vida, it was born as a summer format whose mission is to serve as a link between Sálvame and TardeAR, the new format that Ana Rosa Quintana will host starting in September and that will combine news, information and entertainment. Given the audiences that it is reaping, and with the audiences that Así es la vida is reaping, nothing suggests that the format will continue beyond the summer.
In addition to Quintana’s new destination, Mediaset has also confirmed this week two more novelties for the next television season: the morning will begin with La mirada crítica, a gathering of political, economic and social news hosted by Ana Terradillos and, then, will be offered Vamos a ver , a magazine that will be presented by Joaquín Prat, supported by Patricia Pardo in the news section and Adriana Dorronsoro in the section dedicated to the heart.
