It was the year 2007 when Selena Gomez managed to gain a foothold in the hearts of thousands and thousands of young viewers who were anxiously waiting to leave school to turn on the television, put on the Disney Channel and run into the broadcast of The Wizards of Weberly Place. At that time Gomez, at the age of 15, had a natural charm and a gift in front of the microphones that also led her to succeed in the world of music, first with the group Selena Gómez.
But it all started before. The actress and singer began her career at the age of 7 with the supporting role of Gianna in the children’s series Barney and his friends. At that time, she already promised to be one of the most prominent stars in the world of children’s entertainment. At 15 his role as Alex Russo in The Wizards of Weberly Place would arrive, and he managed to become one of the Disney stars in his ‘golden age’, which also included faces such as Miley Cyrus, the Jonas Brothers or Demi Lovato. With the latter, by the way, she starred in Princess Protection Program in 2009.
She also starred in Ramona and her sister (2010), Monte Carlo (2011) or Spring Breakers (2012), although her most recognized work as an actress came with the series Only murders in the building, in 2021. She also took command of the production of Thirteen Reasons Why (2017), the hit Netflix youth series. However, Selena has also proven to be a successful singer, with hits like Back to you, Same Old Love, Calm Down or Lose you to love me.
The truth is that, at the age of 31, Selena’s economic heritage is very high, and not precisely because of her facet as an actress and singer. Apart from her career as an artist, Selena has also dedicated herself to philanthropy and has become a successful businesswoman after creating her own makeup brand Rare Beauty, a path that other artists such as Rihanna, with her Fenty Beauty, or Ariana Grande, with REM Beauty, have already followed. In the case of the three artists, very successful.
As revealed by the Celebrity Net Worth portal, Selena Gomez has a net worth of $800 million. The vast majority of the artist’s net worth comes from her successful makeup company. In 2022, the company generated at least $100 million in revenue. According to various estimates, it is on track to generate 300 million dollars this 2023, although it would not be surprising if it exceeds this figure. Rare Beauty could be worth at least $1.2 billion, it is estimated.
But that is not all. The American is one of the most popular figures on social networks, and in fact, she recently became the most followed woman in the world on Instagram, with more than 426 million followers. The artist managed to surpass Kylie Jenner, the youngest of the Kardashian ‘clan’, who has more than 397 million ‘followers’. This great success in social networks leads Gomez to earn millions of dollars in endorsements. Part of her fortune also comes from million-dollar agreements to be the image of brands such as Puma and Coach.
As for her business facet, Gomez became the owner and investor of the Serendipity ice cream brand some time ago. It was in September 2020 that she launched the Rare Beauty makeup line. She is also a co-founder of the Wondermind mental health platform and an investor in the food delivery company Gopuff. The young woman has proven to be, apart from being a great artist, a visionary in the field of business.
