In the best Indiana Jones tradition, an X marks the spot. In this case it marks forever Twitter. His owner, Elon Musk, changed his name yesterday, but also something else. Twitter has not only ceased to be Twitter to be called X. The already old logo of the bird was replaced by the new official logo, but the transformation will not only be aesthetic. The project will turn it into an app focused on audio, video, messaging, and payments/banking in order to turn it into a “global marketplace of ideas, goods, services, and opportunities,” according to a tweet from CEO Linda Yaccarino. An unknown, come on. Never has a name (X) been so well placed.
The first signs that something was up came on Sunday, when Musk discovered the change early in the morning: “We will soon say goodbye to the Twitter brand and gradually to all the birds.” Almost no one knew the extent of that transformation. Due to the billionaire’s continuous eccentricities, the expectation was as much to see if he really fulfilled the announcement as if in the end everything was a joke.
It wasn’t a joke. At night, a large X was projected onto the façade of the company’s San Francisco headquarters. Musk spent hours talking about the change of brand to the letter X, with which he has a special fixation: it is a letter that he has used in other products and brands of his own, such as SpaceX, X.com -PayPal’s first domain-, or the Tesla model X. There is an x ??in the name of each of his children (Alexander, Xavier, Saxon, Exa and the extravagant X Æ A-12). His latest company founded to develop artificial intelligence is xAI.
Musk challenged on Twitter/X on Sunday that if an X logo was posted that was “good enough” it would go “live to everyone” yesterday. No sooner said than done. A user named Sawyer Merritt gave up an X that at night was already projected on the facade of the company’s headquarters in San Francisco while Musk explained that they were going to remove the old bird logo by cutting its metal supports with a saw.
The X has also replaced Elon Musk’s profile photograph on the social network, in which references such as Twitter and the bird still remained yesterday in the applications while they were disappearing on the social network’s website. The replacement seems to be quick. The official name of the company is now X corp.
The operation has not been explained in detail – since Musk’s arrival in November Twitter has no communication department – ??although there are signs that the changes are going to be more profound, because X will have, in Yaccarino’s words, “well… everything”. The CEO appointed by Musk to run the social network yesterday described the new platform as “the future state of unlimited interactivity.”
The platform announced a few days ago that it would limit the number of text messages for non-paying users, as well as introduce a hiring feature similar to that of the professional social network LinkedIn for verified organizations. One of the future services will allow long articles to be published. If the x is solved.
