Many are raising their hands to their heads, unable to understand what is happening with the Mediaset audiences. Telecinco is sinking and since the new board led by Borja Prado decided to cancel Sálvame after 14 years on the air, things have gone from bad to worse, especially in the afternoons and nights.
The main chain of the Fuencarral group does not seem to find the correct formula to reconnect with the viewer and regain leadership, and each decision they make turns out to be worse. However, Baldomero Toscano, former director of Program Production at Mediaset Spain, has revealed that this may be the real strategy of the managers.
Telecinco’s afternoons continue without raising their heads, Ana Rosa Quintana has stopped leading the mornings and prime-time is in the doldrums. The chain also struck down Focus, the last remaining program from La Fábrica de la Tele, producer of Sálvame.
Some risky bets that the former manager has not hesitated to criticize, just at the moment when the private channel is facing its worst audience data since its inception back in the early 90s.
