A little over a week ago, on Monday July 24, the Grand Prix returned to the small screen. Fans of the summer format had been asking for its return for years, so there was a lot of expectation about whether it would be well received or crash on Spanish Television night.
The premiere of the program presented by Ramón García, Cristinini and Michelle Calvó devastated and became the most watched of the day with a huge 26.1% audience share and more than two and a half million viewers, great data for the chain public. In addition, it was the most commented on social networks.
Yesterday the second chapter of the entertainment program was broadcast and consolidated the format as one of the heavyweights of current television. The Grand Prix managed to double the channel average by signing a spectacular 24.9% audience share and 2,251,000 viewers on average.
The heifer program led its competitors by far and also became the most commented on social networks. The television space of La 1 was a trending topic in our country throughout the broadcast.
The success of the mythical format of the public channel has led many viewers to ask on social networks for the return of other iconic programs in the history of our small screen, such as The Great Game of the Goose, Patricia’s Diary or La noche de the castles.
In the month of May, the new leadership of Mediaset decided to make a series of changes to its television schedule to try to regain leadership in audiences. Among some of their measures, the leaders decided to eliminate the mythical program Sálvame to give a “new image”, something that infuriated the Telecinco audience.
Although they did it to improve their data, the results speak for themselves: Telecinco achieved an average audience share of 9.3% in July, the worst monthly figure for the channel since 1990. In addition, the Cadena Azul has dropped one position in the ranking and is now the third most watched channel, surpassed by Televisión Española, which has a very good 9.9% average share.
Despite the fact that Telecinco was for many years the channel to beat and that its reality shows and programs generated millions of interactions on social networks, many of those who were its viewers have celebrated the bad data of the chain due to the decisions they are making , such as removing the mythical space from the heart of Telecinco’s afternoon to put a new magazine at the hands of Ana Rosa Quintana.