With June just around the corner, the shop windows begin to fill with neon colors and summer prints. It is the time of satin, suspenders and of course swimwear. The main firms specialized in this industry have already presented the proposals that will reign on the beaches.
Although it seems that everything has already been seen in terms of bikinis and swimsuits, this seasonal sector surpasses itself summer after summer with the design of original patterns, innovative fabrics and accessories that are equally or more important than the swimwear piece itself.
Beyond its style and DNA, the leading swimwear brands in Spain agree on pointing out leopard print and glitter as big trends for 2024. “We see a lot of lurex as well as a clear trend towards animal print, which is coming stepping strong,” argues Alejandra Meler, co-founder of Robin Collection.
This small firm originally from Barcelona is inspired by the Mediterranean and its new collection is dyed in a palette of bright and cheerful colors. Among its pieces stands out, in fact, another of the most obvious trends of the season.
Culottes bikinis and shorts combined with classic top pieces are the big favorites in the shop windows this year, not only for their comfort but also for showing that beach outfits are also part of fashion. In María Malo’s catalog, culottes are already a classic. The sustainable brand established in Bali presents them with this very trendy bright point. “The metallic ribbed fabric stars in each of our models and halter tops, which cover the neckline to protect the most sensitive skin from the sun,” highlights designer María Malo.
In terms of innovation, swimwear surprises this 2024 with the use of the towel texture and gathering for bikinis and beach shorts as well as a clear fixation with the inlays of jewels and rhinestones in the swimwear pieces. The latter has been strongly joined by Calzedonia, which has one of the largest and most diverse catalogs on the Spanish market.
Inspired by the most luxurious summer destinations, such as Saint-Tropez, Ibiza, Capri, this brand has launched a limited edition capsule collection characterized by embedding applications such as rhinestones and pearls in bikinis and one-piece swimsuits. The firm explains that the most appropriate way to wash them is, like any other swimsuit, by hand and with a neutral soap to keep the color and fabrics in good condition, as well as avoiding the use of fabric softener to avoid breaking the fibers of the fabric.
As for the shades that will color the beaches this summer, there is no clear agreement between the firms. The Spanish Bohodot assures that vibrant and intense colors predominate in pink, green and coral tones and adds that at the beginning of summer, when the complexion is less tanned, clients opt for bougainvillea, mint, fuchsia and blue. For María Malo, however, black continues to be the undisputed king of swimwear, followed by “white along with blue, tile and pink”, while Calzedonia is committed to neutral, timeless and elegant colors that coexist with tropical and geometric prints in bright colors.
The aforementioned brands make it clear that the triangular pattern continues to be that basic that does not go out of style, but as far as complete swimsuits are concerned, this year they give way to asymmetry and unexpected cuts, with trikinis as clear protagonists of the trend .
In the bottom parts, whether high or low waist, ruffles are used in order to highlight the waist and extreme the silhouette. A diverse, daring and wet fashion that will soon jump from the shop windows to the beaches.
