Familia Torres has been named the most admired wine brand in the world by the professionals in the sector who decide the ranking just published by Drinks International magazine. The Penedès family winery once again tops the annual The World’s Most Admired Wine Brands list and has also been awarded as the most admired wine brand in Europe. It is the winery that has occupied first place in the global ranking the most times and the seventh time in which it has occupied first place, after having fallen to fourth place in the ranking last year. Of the 14 editions of the list, Familia Torres has been number 1 on seven occasions and number 2 on another five, while in the remaining two it has occupied third and fourth positions.
The Argentine Catena Zapata from Luján de Cuyo (Mendoza), winner in 2020, has placed second and has been named the most admired wine brand in South America. For its part, Penfolds from Australia completes the podium, also taking the award for Australia’s most admired wine brand. Europe has been the most recognized region in the ranking with 34 brands on the list, with France once again being the most represented country, hosting more than a quarter of the brands.
Oli Dodd of the British magazine Drinks International has written that “it is particularly impressive to see the Torres Family return to the top for the seventh time.” She has taken into account “its leadership in sustainability, the quality and consistency of its wines and the strength of its brand around the world.” Oli Dodd adds that “earning a place on this prestigious list is a great achievement.” The editor of Drinks International, Shay Waterworth, has pointed out that “Familia Torres is the most successful producer in the history of our ranking. “Not only does the company make world-class wines, but our panel of judges admires the brand for its inspiring role in combating climate change and leading the wine sector into the future.” Miguel Agustín Torres, president of Familia Torres, has attributed this recognition to the work and dedication of collaborators, distributors and family members. For him, who has recently regained management of the company, taking over from his son Miquel, “Torres is much more than a brand, it is a family of more than 150 years and five generations, passionate about wine and viticulture.”
And he added that “what differentiates our brand is precisely our legacy as a family winery and the commitment to excellence, innovation and sustainability. “We have been leading the fight against climate change for many years, adapting and mitigating its effects, but more importantly, raising awareness and promoting collaboration between wineries to confront this unprecedented threat.”
The Spanish presence in this prestigious list is very notable. Among the 50 most admired brands in the world are the also Spanish Tempos Vega Sicilia (sixth position after climbing five positions compared to last year), Cvne (ninth), La Rioja Alta (eleventh), Faustino (nineteenth), Marqués de Riscal ( 33rd on the list), Ramón Bilbao (34th), Campo Viejo (40th), Perelada (43rd) and Bodegas Protos (closing the ranking). Perelada has been the only new addition to the list. For Javier Suqué, president and co-owner of Perelada, entering the list of the most admired wineries means “recognition of more than 100 years of history, a permanent commitment to quality and innovation and a firm commitment to the territory and the sustainability, which has as its symbol the new Empordà winery, distinguished among the most sustainable in the world.”
The World’s Most Admired Wine Brands is voted on by a carefully selected set of sommeliers, buyers, wholesalers, Masters of Wine and wine journalists and writers. According to the editor of Drinks International, they are “the most authoritative independent wine experts in the sector”. The jury is made up of wine industry experts from 48 countries around the world. They are all asked to name the five brands of wine that they most admire, taking into account factors such as the quality and consistency of the wine, the strength of the work done in branding and marketing or the quality-price ratio.
