It’s been a few years since that car advertisement that promoted the hiring of JASP (Young Although Well Prepared). I remember that he valued the freshness of the younger professionals, who looked like recent graduates. The guys in the ad had that halo of having trained a lot. But also to be fresh and willing.
It was a time when if ageism had existed, it would have been in the other direction. I propose that they make a remake just the opposite and thus also cover up the older professionals who are now going through worse times.
From that announcement to today everything has changed a lot. From the democratization of training to the boom in official titles, very little time passed. Training was the alternative to not working. How many times have we been asked that ‘do you study or work’?
Learning advanced and transformed. Soft skills were gaining ground over hard skills, training cycles over new degrees, and specialist courses over business programs.
So far, everything is very evolutionary. But that line of growth had a parallel line of decrease. The ‘NEETs’ appeared, the titles of ‘the university of life’, ‘fast learning’, the content creators, the all-rounders… And be careful because on paper the place of each of these profiles is very evident, but wisdom with a seal and stamp began to be diluted so much that the training titles became smaller.
Last week I went on LinkedIn and saw a job posting asking for a creative person. They didn’t care about anything else. It was not necessary to have any degree (they emphasized this a lot, so much so that they needed to say “better than not”). It wasn’t important to have experience in something either. Just be creative. The advertisement, more than innovative, was a little hurtful to those who had a title and a professional career.
I believe that companies have a responsibility towards our departments and the people who make them up. The training is no joke and neither are the papers that certify it. I have long since stopped asking what someone’s profession is to ask them what they know how to do. I think it is a more effective way to give someone their place and the company its asset, especially at a time of emerging professions and new routes for everyone. But that person has to prove his minimums with official documents, be they degrees or references of his experience.
Do you remember the Ziritione thing? Ziritione was nothing. Just a strategy to doubt that that car was different. I hope that in this case being creative means having ziritione and the advertisement is only a disruptive way of communicating, beyond a way to find a “nothing” professional, because I agree that talent is not stamped or sealed. in no diploma, but knowledge does.
