It is the oldest tournament in Europe and has been held on the same course since 1939. The event that all high-altitude specialist golfers have (or want) in their record and that illustrious players such as Ernie Els, Sergio García, Seve Ballesteros have already won. and Nick Faldo. The Crans-Montana, the competition that has reached its 76th edition this year at the Crans-sur-Sierre Golf Club and is now celebrating its 22nd anniversary with the sponsorship of Omega, has allowed the golf universe to has become a natural part of the watch manufacturing identity.
There are many values ??shared between both worlds. The art of precision is perhaps the most prominent. Just as Omega has spent a lifetime perfecting the smallest margins of its watches’ accuracy, professional players also seek to fine-tune each shot to the millimeter.
Performance is also key. While challenge-ready manufacturing is at the forefront of watchmaking materials and lasting excellence, the world of golf moves at the same level of consistency and dedication to staying at the top. And since in golf, as in watchmaking, style and talent are paramount, it seems that the association and the Omega Master of Golf, as one of its most emblematic ambassadors, the great Rory Mcilroy, recalls, “makes sense and rope for a while.”
