Between the Plaza del Ayuntamiento, at the confluence of San Vicente and María Cristina streets, is where it is most difficult to walk without anyone blocking your path. This pedestrian axis, which culminates in the Plaza de la Virgen, is a kind of ‘Ramblas de València’, an increasingly busy route, especially now that the city stands out as a tourist capital at any time. Day and night, this diary attests.
The perception of “how many people we encounter” is now supported by the conclusions of a study that the Valencia City Council requested from the firm ForwardKeys. Forward Data S.L for the geolocation study of tourists for office locations. A work commissioned by the council to know the geolocation of people who visit the city as tourists, in order to define the most suitable locations to install tourist offices.
In fact, last week councilor Paula Llobet announced that La Casa del Relojero will become a new Tourist Office for the Valencia City Council and a reception and interpretation center for visitors to the Holy Chalice of the Cathedral, from which it will be placed The Holy Grail Route is underway, a tourist attraction that the new local government wants to promote.
The study has compared the presence of pedestrians, residents and tourists, in two axes: Calle de la Paz, and the pedestrian axis that connects Plaza de la Virgen and Plaza del Ayuntamiento, with the aim of determining the most suitable locations for serve tourism more efficiently.
And according to the conclusions of the analysis prepared, the pedestrian axis that connects both squares concentrates a greater number of users facing Calle de la Paz. The average is 3 to 1 in domestic and resident tourists, which means, according to the study, that for every 10 users who have been detected in Ciutat Vella, 3 visit the pedestrian axis and one visits Calle de la Paz. In the case of international tourists, of every 10 users identified in Ciutat Vella, 5 have been detected in the pedestrian axis and one in Calle de la Paz.
In executing the analysis, additional key indicators have been identified such as the place of origin of the detected users or the time distribution of the users. With this information, you can know the hours with the greatest influx, which also helps in making decisions for the schedule of assistance through means such as WhatsApp, call center, or installation of smart self-management points, which the council hopes will have an impact in the sustainable development of tourism in the city of Valencia.
