The company X Social Media LLC, a Florida-based advertising agency, has sued in federal court Just under a year ago, Musk violated their trademark rights and carried out deceptive business practices that have caused them serious harm.
In the lawsuit they noted that X Social Media has used its trademark “X SOCIALMEDIA” since 2016 and has suffered a loss of revenue due to the rebranding of “In a short time, X Corp has used its social media influence, marketing resources, and overall national notoriety to dominate consumers’ perception of its brand X,” the lawsuit states.
Although the logos of both companies are quite different, the advertising company understands that it has been affected by how its brand has been perceived.
In its lawsuit, X Social Media alleged that X Corp attempted to register the ‘X’ trademark in association with various services, exacerbating the confusion. With this action the company seeks that the court force X Corp to stop using the name ‘X’ and they hope to receive unspecified compensation for damages. There is still no official response from X Corp regarding the lawsuit.
Since Twitter’s name change to X, the company was expected to face trademark lawsuits due to the pervasiveness of the letter ‘X’ in the nomenclature. The advertising agency sent a cease-and-desist letter to X Corp in August, but received no response. Instead, this past September X Corp filed its own trademark applications in the United States covering the use of the letter ‘X’.
The advertising agency’s lawsuit could be the first of many, since, from the outset, experts in the field and several media outlets predicted that Musk’s company would receive trademark lawsuits, because “X” is used by many corporate entities. in various areas. Areas that could have the concept registered and that the request made by X Corp last month would be of little use.