The fight against spam in Gmail continues to be one of Google’s main objectives. The company has announced new measures focused on keeping the user’s inbox secure, placing special emphasis on sender validation: those who send us messages must meet a series of requirements starting next year in order to continue using messaging services.
Google believes that the best way to avoid spam and malicious emails is to check that the sender is who they say they are, since many of the authors of email attacks hide among mass mailings. The changes will arrive from February 2024, starting with the authentication of emails and marking a clear ‘spam’ threshold, below which mass senders must remain, so as not to bombard recipients with unwanted messages.
Google began requiring a new form of authentication last year, a change that has reduced the number of unauthenticated messages Gmail users received by 75 percent.
On the other hand, Google has announced that those who send emails must offer recipients the possibility of unsubscribing from commercial email with a single click, and that they process such requests within a maximum period of two days.
Google already uses security tools in Gmail powered by artificial intelligence with which it detects more than 99 percent of spam, phishing attempts and malicious software before it reaches the email inbox. user. Every day, it blocks nearly 15 billion spam emails.