Park Güell will be the scene of the Louis Vuitton Cruise 2025 collection show. The main sponsor of the America’s Cup opted for Barcelona as the setting for this exclusive event and in recent weeks the French luxury brand has weighed the pros and cons of different locations in the city. Finally, the place chosen was Park Güell and the event will take place on May 23rd.
The Oscar Niemeyer Museum of Contemporary Art in Niterói (Rio de Janeiro), the Miho Museum in Koka (in Japan), the Salk Institute in California or the magical Isola Bella on Lake Maggiore, in Italy, have been the venues for the presentation of this collection, which attracts an exclusive cast of viewers.
The celebration of the Copa del América in Barcelona has been decisive. As the main sponsor of the regatta, which will start in August and last until October, Louis Vuitton has prepared an agenda of activities in the city that will begin on May 23 with the cruise collection parade but will be extended with other proposals over the next few years. months.
Municipal sources yesterday highlighted the recognition and international projection that the event represents, “without the America’s Cup we would not have this event here,” they added. The French brand’s link with Barcelona dates back to 1929, when George Vuitton was part of the jury at the 1929 Barcelona International Exhibition. In 1987 the brand also chose Barcelona to open its first store in Spain.
