This season that had just started, Telecinco was facing an important challenge. After closing a fourteen-year period broadcasting Sálvame every afternoon, the Mediaset group network wanted to revive audiences with a renewed schedule. To do this, they entrusted the task to their star presenter, Ana Rosa Quintana, who in mid-September premiered TardeAR. However, what is heard in the halls of Fuencarral is not good news.
The Madrid presenter has not gotten off to a good start in the afternoon slot, losing in audience the duel against And now Sonsoles, on Antena 3. A situation that is constantly reflected on social networks, but also internally. And some of the communicator’s colleagues on her program would have criticized the format, questioning its long-term functioning and the use of her collaborators.
“She’s not for the afternoons. The public at that time prefers soap operas. She seems misplaced and unprepared for this type of content,” sources close to the program pointed out in an article for the magazine We tell you more. Other signs that the members of her set see are the duration and the team she surrounds herself with. They indicate that three hours would be too many for her, in addition to forming a less talented duo with Beatriz Archidona and Jorge Luque.
Despite these setbacks, the network shows its full support for Quintana. “He has to adapt to his new territory and all adaptations are difficult. Above all, because she was there a long time ago in the afternoons and those were other times. But the trust we have in her and in her producer is extensive. She has great experience and we believe that little by little her proposal will grow,” said Manuel Villanueva, director of Mediaset, at the beginning of the month.
Beyond the support, TardeAR continues to accumulate controversies that go viral on social networks. The last of them occurred 10 days ago, starring Mario Vaquerizo. “I am in favor of pollution, we are not Heidi in the field. How am I going to walk from Vicálvaro, where my parents live, to Gran Vía, where I live. How am I going to go? Cycling? It can’t be, I’ll have to go in a car,” he expressed about the changes to car circulation in Madrid Central.
This message was forcefully replicated by the environmental organization Greenpeace. “September 2023 has been the hottest on the planet since records began. The same day: ‘I am in favor of pollution’ (laughter and applause)”, read the publication of X (Twitter), accompanied by his statements. These were superimposed on images of traffic jams, floods, fires and serious signs of drought.