Mediaset continues to be involved in the resurgence of Telecinco audiences. The communication group based in Fuencarral started the television season with big changes to its schedule, new bets and the consecration of prominent names. However, the results are not consistent. The audiences for TardeAR and El musical de tu vida are not positive, and Cuentos Chinos was directly canceled after a week on air.
Despite the blows received, the chain continues to look for different formats and options to diversify its offer. One of the most recent has been announced by media such as VerTele and Audiovisual 451, announcing the acquisition of Marble Mania. This is a contest created by Talpa Studios, an audiovisual company created by John de Mol, father of Big Brother. Mediaset has made the announcement public within the framework of the MIPCOM fair in Cannes.
Marble Mania brings together celebrities and marbles in a competition of different tests and skill levels. The format is recorded from a set with a live audience, and its participants must play with the famous spheres on large format circuits. Speed, gravity and often luck will be the key to leaving the studio with victory. The prize will consist of a cash amount to be determined, which will go to a charitable cause.
The Spanish version of Marble Mania will be produced by Bulldog TV, who has been in charge of preparing all editions of Supervivientes until 2023. It will be a joint effort with Talpa, which has already distributed the format to other territories in Europe. Beyond the Netherlands, Germany, France and Belgium also enjoy marble racing, which Telecinco plans to place in its prime time at the end of the year, with recordings starting soon.
Mediaset’s efforts to strengthen audiences coincide with TardeAR’s poor start, reflected even by some of its workers. In words for the magazine We Want to Tell More, members of Ana Rosa Quintana’s team consider that the time zone change has harmed her: “She is not for the afternoons. The public at that time prefers soap operas. She seems misplaced and unprepared for this type of content.”
Despite these words, the network maintains its support for the presenter. “She has to adapt to her new territory and all adaptations are difficult. Above all, because she was there a long time ago in the afternoons and those were other times. But the trust we have in her and in her producer is extensive. She has great experience and we believe that little by little her proposal will grow,” said Manuel Villanueva, director of Mediaset, at the beginning of the month.
