The creative director of Loewe, Jonathan Anderson, has once again claimed with the Spanish brand’s new campaign that fashion has no age. Last year, the designer left the brand’s clients speechless with the signings of actor Anthony Hopkins and artist Lynda Benglis. “It’s about finding people who represent the brand, as well as people I admire and want to connect with,” said the Brit.
Now Anderson has surprised with the celebrity he has chosen as the image of the spring-summer 2024 campaign: Maggie Smith. The actress, well known for playing Professor Minerva McGonagall from Harry Potter, has posed for the lens of renowned photographer Juergen Teller.
The creative director himself was in charge of sharing the three images on social networks where you can see the 88-year-old British actress (on December 28 she will turn 89) posing with her knowing smile and with various Loewe designs and accessories.
Some snapshots where you can see Maggie without retouching, making it clear that fashion does not understand ages and that you can be just as elegant and glamorous at 30 as at almost 90 years old. In one of the photographs, Smith wears a two-tone fur coat combined with the Puzzle bag, one of the most desired of 2023.
In another image, Maggie appears in a two-tone dress, in the infallible duo of black and white, with a ruffled and flared skirt worn with thick black stockings. On this occasion, the bag chosen is the Paseo in maroon tone, one of the favorite models of style prescribers.
In the third and final image, the Downton Abbey actress wears a very different style, with a blue satin coat and the brown Puzzle Fold Tote bag. Three very realistic images with which Loewe also pays its particular tribute to its older clients who have been relying on her clothing and accessories for many years.
The British actress is one of the most prestigious in the film industry. She has won two Oscars, as well as being nominated for four more nominations; three Golden Globes; four Emmys; five Bafta awards and a Tony. In 1990, Queen Elizabeth II created her a Dame Commander of the Order of the British Empire and in 2014, she inducted her into the Order of the Companions of Honour.
