Fashion has no limits for Kim Kardashian. The American businesswoman and socialite has unveiled an innovative proposal in the world of lingerie: the SKIMS Ultimate Nipple Bra. Behind this name hides a bra that, as a peculiarity, has built-in fake nipples. Kardashian’s new garment will be available in six classic colors of the brand, and will sell for $62.
In the promotional video, Kardashian is standing in an office, in front of a computer, pretending to be a scientist giving a presentation on global warming. She then shows off the bra and compares her fake nipples to icebergs that, unlike them, “don’t melt.”
This playful message aims to normalize the visibility of nipples through clothing, while inviting us to reflect on the deterioration of the planet. Additionally, for people who have had a mastectomy or breast reconstruction surgery, prosthetic nipples can help recreate the appearance of a natural nipple. “There are hard days, but these nipples are harder,” says the celebrity.
Kardashian highlights not only the bold design, but also a message of awareness about climate change. This launch, scheduled for October 31, is accompanied by a charitable initiative: 10% of sales will go to the 1% For the Planet global network, which brings together environmentally friendly companies and organizations in favor of sustainable causes.
In parallel with this launch, Kardashian has recently presented a new SKIMS line for men, which features athletes such as Neymar Jr, Nick Bosa and Shai Gilgeous-Alexander, who have modeled in the brand’s underwear. As revealed by the TMZ portal, the men’s underwear has been a success: in 5 minutes 25,000 units were sold, making the launch day the biggest day of sales for the SKIMS brand since its launch on the market.
