“It is upsetting to have to hear that age is wrongly identified as a barrier to growth. I would prefer to celebrate it as the gift that it is. For me, it is an exciting privilege to grow older and have the opportunity to learn more about yourself. “I hope people feel excited to always explore their potential,” says Anne Hathaway. Through her work, we have witnessed this inspiring woman who encourages us to reach our inner potential in order to create a better world. The actress’s authenticity, her timeless elegance and her dedicated work, both at the UN and other charities, reflect the deep strength she is appreciated around the world.
For all these reasons, the Oscar-winning actress and fashion icon has become the perfect ambassador for Shiseido’s Vital Perfection line. Anne Hathaway and the cosmetics firm share the same values, concentrated in one message: “Potential has no age.” A potential that refers to the power of the future that we can harness to live our best moment. A potential that is a source of enrichment that we can always enjoy, regardless of the stage of life in which we find ourselves. Just as we can love our current skin, we can care for our future skin.
“I have tried to invest in my skin, as the women in my family had told me that my skin would be something that would take care of me if I took care of it. I now understand the relationship of my skin to my overall health and well-being. In the long term, it is evident that beauty is something that comes from within,” says the world-famous actress.
Vital Perfection’s sensory formulas are inspired by the latest scientific advances to offer specific and precise responses to the lifting, firmness and luminosity needs of the skin of women over 40 who want to preserve their full potential and look young. . Thanks to ReNeura Technology, the result of the brand’s experience in neuroscience, the 12 products that make up the line target the skin’s nervous system to reactivate its natural regeneration mechanism and combat all signs of aging. Now, a new expert solution, LiftDefine Radiance Night Concentrate, has joined the family to challenge sagging skin.
“I love that the Vital Perfection line was created to work in harmony with the body. Based on research, which harnesses the same networks that encourage the flow of nutrients to nourish the skin and ensure it looks its best, Vital Perfection works effectively and naturally with the body, providing the best possible skin care results. skin,” celebrates Anne Hathaway.
As we age, our skin’s capacity for regeneration decreases, the skin tissue loses its essential volume, its resistance to the force of gravity decreases and it begins to sag. The consequence is that the contour of the face loses definition and the features that reveal the passage of time are accentuated. Luckily, Shiseido has developed a new scientific theory that won an award at the 2020 IFSCC Congress: an internal antigravity mechanism that they called the “Dynamic Belt.” His research results show that the skin contains a vertical anti-sagging system that disappears with age, causing skin sagging. A 4D analysis of the skin identified the piloerector muscles as the main component that prevents vertical sagging, so a high density of piloerector muscles in the face helps prevent sagging and maintain a youthful appearance by resisting the vertical drop caused by the gravity. And this is the mission of Vital Perfection’s new concentrated night serum. The result is a redefined facial oval in one week.
To lift, sculpt and redefine the contours of the face, Shiseido has developed its pioneering LiftDynamic 4D technology, which offers four ways to combat sagging skin to support the skin’s internal anti-gravity system and natural skin regeneration overnight. The formula uses licorice extract, specifically its root, capable of stimulating the key cells of the antigravity system. It is rich in a multitude of active molecules, in particular glycyrrhizin, known for its calming properties; 70% of traditional Chinese medicine preparations contain licorice. Added to this main ingredient is a trio of active ingredients: trigenex, which acts in synergy with the skin’s natural nocturnal regeneration mechanisms; ectoine, which promotes the synthesis of melatonin, a natural mediator that helps combat oxidative damage suffered throughout the day; pimpernel extract, which stimulates the dermal structure and skin support; and yarrow extract, which helps recover daytime cellular damage.
The application of the concentrate as the last step of the night routine is no less important than its ingredients, since Shiseido researchers discovered that stretching the skin in the direction of the piloerector muscle causes the proliferation of stem cells and stimulates regeneration, which which in turn favors the “Dynamic Belt”. Therefore, to accompany and enhance the action of licorice extract, the cosmetics firm has developed a tailored massage technique to stretch the jaw area.
First, you should place your thumbs under your chin and slide them, applying pressure, along your jaw, to below your ears. Repeat six times. Second: using pressure, slide your fingers – little finger, ring finger and middle finger – from the jaw to just below the cheekbones. Repeat 6 times. Third: apply pressure with your middle fingers in the gap located under the inner corner of your eyebrows (3 seconds). Then, continuing to press, slide them along the bone under your eyes, from the inner corners to the temples. Finally, place the four fingers of your right hand on your left temple and press up. Place the four fingers of your left hand on the left side of your jaw and press down. Apply pressure with both hands for 3 seconds. Repeat the same movements on the right side.
The new concentrated night serum also has a texture that favors the penetration of the active ingredients, while forming an enveloping film on the surface of the skin to promote intensive anti-sagging action throughout the night.
