In contrast to the bleeding of subscribers and the stock market crash that Netflix suffered in 2022, this year “Wall Street is enthusiastic about its unbeatable results, while the rest of the industry falters,” highlights business school professor Pablo Foncillas. And he adds that if we had been on the Titanic, we would say “that is the iceberg that sank the ship of conformity in the entertainment industry.”
The company, which began its adventures by sending DVD discs by mail, competes with technological titans such as Apple, Amazon and Google. The key to its success, argues the management expert, lies in “adaptation and diversification”, since “it has known how to reinvent itself every step of the way” and “has invested heavily in international content”.
Thus, while Hollywood suffered a shortage of content due to the strikes, “Netflix’s foreign production wheels continued to turn.” The result is that the increase in the price of the subscription does not seem to take its toll, which the promoter attributes to the fact that the platform is conceived as “something useful, almost essential to live”, so its users only get to pay ” with what platforms to complement it.”
