Hublot is a disruptive brand. The manufacturing of fusion. The one that has managed to find the perfect balance between its yesterday (not too distant, it is a recent brand taking into account its traveling companions in fine watchmaking) and today. And as such, as a disruptive watch brand, as a company that knows how to navigate perfectly towards tomorrow, without detracting from yesterday (for many years Hublot had its main international market in Spain) it needed to find its own space on Barcelona’s Paseo de Gràcia. . The walk of luxury. With the help of Rabat jewelry, Hublot has opened, after years of searching for the ideal location, its first boutique in Barcelona and to toast this new stage, it called on the personalities who best fit its provocative desire.
Ricardo Guadalupe, CEO of Hublot, held the inaugural ribbon cutting on Tuesday night (almost at the same time as the Michelin star gala began on the other side of the city) along with soccer legend David Villa, the padel player Ale Galán and Jordi Rabat, CEO of Rabat; giving way to guests to enjoy and explore the Hublot universe.
Pelayo Díaz, Victoria Federica de Marichalar y Borbón and the actress Claudia Salas were some of the exclusive guests at this party who vibrated with the live music of the singer Gigi McFarlane and the DJ Cucu_t.
The location of the boutique could not be better, on the avenue where most of the premium luxury brands converge along with the most emblematic buildings of the city, it is, according to the CEO of the brand “in the most attractive commercial area of ??Barcelona “.
The new boutique is franchised by Rabat, a long-time partner of Hublot, and has an area of ??107m2, making it one of the largest in Europe. That is where from now on watch fans will be able to enjoy and explore the Hublot universe in an environment designed expressly for the experience.
Upon entering the boutique, customers are immersed in The Art of Fusion concept, the brand’s philosophy focused on mixing materials and ideas. Designed to provide customers with a bright, warm and welcoming environment, it will be home to watches made with unique materials, manufactured movements and limited editions.
The boutique combines mirror and glass materials, with other noble materials such as graphite, Alcantara leather, wood, as well as metallic elements such as aluminum or steel, which reflect the dynamic energy of the city of Barcelona. As in the other boutiques of the watch brand around the world, the space pays tribute to the world of art, so closely linked to Hublot, by displaying large Pop Art paintings inspired by iconic pieces from the Hublot collection.
The main floor houses the Hublot watch collection and is dominated by the now characteristic Chandelier lamp – present in the heart of each boutique of the Swiss manufacture. In addition, at the back of the boutique, it has a VIP Lounge to offer a more intimate shopping experience and a comfortable area where you can rest and a bar with premium drinks.