Swatch has recently unveiled three new models in their MoonSwatch collection, drawing inspiration from Earth itself. The Mission on Earth Lava watch features a bright red hue reminiscent of volcanic molten rock, while the Mission on Earth Polar Lights showcases a vivid turquoise color inspired by the aurora borealis. The Mission on Earth Desert, on the other hand, offers a more muted beige tone to evoke the seas of sand on our planet’s surface.
Each of these new timepieces captures natural phenomena that can be seen clearly from space. Priced at $270, these watches will be available in select Swatch stores worldwide starting June 15. Swatch has maintained its policy of not selling the MoonSwatch collection online, despite considering the possibility in the past.
In contrast to Swatch’s colorful and nature-inspired designs, TAG Heuer has released a revamped F1 watch in collaboration with Kith, targeting Gen Z consumers. The Formula 1 | Kith watch features the brand’s iconic design elements and a limited-edition dial co-branded with Kith’s slogan.
The Snoopy MoonSwatch, launched earlier this year, combines a moon phase display with a chronograph function, featuring different lunar phases and the beloved character Snoopy on the celestial satellite. Omega’s connection to space exploration, particularly the Silver Snoopy award, has inspired various watch designs throughout the years.
Overall, Swatch’s MoonSwatch collection continues to capture the essence of space and nature through its innovative designs. With a focus on engaging consumers and exploring new collaborations, the brand remains at the forefront of watchmaking innovation.