Jabra has introduced upgraded versions of its Elite 10 and Elite 8 Active earbuds, but they also announced that they will discontinue the Elite earbuds line. The brand’s parent company, GN, made the decision to focus on professional audio, video, and OTC hearing products, leading to the phasing out of the Elite product line.
The new Elite 8 Active Gen 2 and Elite 10 Generation 2 earbuds will still be available for purchase through 2024 and beyond. They come with an LE Audio smart case that allows for wireless streaming from devices with USB-C or 3.5mm ports. These new models feature enhanced spatial sound with Dolby Audio, improved noise canceling performance, and better awareness with Natural HearThrough.
In addition to the new earbuds, Jabra is also discontinuing its Talk mono headset line, reflecting the decline in the mono Bluetooth headset market due to the rise of true wireless buds. Despite the decision to wind down the Elite earbuds line, the company remains committed to supporting its products throughout their lifetime.
The Elite 8 Active Gen 2 earbuds come in four color options, including two new ones, while the Elite 10 Gen 2 earbuds offer improved features such as Dolby Head Tracking, advanced active noise cancellation, and a longer battery life. Both models aim to provide a premium audio experience for users.
Jabra’s decision to focus on the premium segment of the market has led to higher profitability levels, but the company believes that the associated risks of investing in future innovation and growth in the competitive space are unjustified in the long term. Despite this shift in focus, Jabra enthusiasts can still expect to see the new earbud models on the market for the next few years.
The Elite 10 Gen 2 earbuds offer features like improved spatial sound, advanced noise cancellation, and enhanced call technology, while the Elite 8 Gen 2 earbuds provide adaptive hybrid noise cancellation, sweat-proof and waterproof design, and stable smartwatch connectivity. Both models come with various color options and are set to be available in mid-June.
Overall, Jabra’s decision to introduce new earbud models while discontinuing the Elite line reflects the company’s strategic shift towards professional audio and video products. The new Elite 10 and Elite 8 Active Gen 2 earbuds aim to offer users an enhanced audio experience with cutting-edge features and improved performance.