Athleta, the popular activewear brand, has recently unveiled its latest campaign featuring none other than Olympic gymnast Simone Biles. The commercial showcases Biles in a gym setting, demonstrating her incredible flexibility and strength while donning a sleek white Athleta sportswear ensemble. A powerful moment occurs in the ad when a bobby pin flies out of her hair mid-stunt, underscoring her prowess as an athlete.
Adding to the impact of the visuals, Biles provides a voiceover in the 60-second spot, emphasizing the importance of making bold choices on significant stages and finding one’s inner strength amidst distractions. The choice of music, Bjork’s “Oral” with vocals from Rosalia, further amplifies Biles’ message of determination and resilience. The lyrics “Just because she can” echo Biles’ own explanation for pushing herself to execute challenging routines during competitions: simply because she possesses the ability to do so.
This Olympic-themed campaign is part of Athleta’s broader Power of She initiative, a platform that Biles has been actively involved with since 2021. Joining her in representing the brand is Olympic swimmer Katie Ledecky, who recently partnered with Athleta and will also be featured in campaign visuals during the upcoming Paralympic games this summer.
Viewers can catch Biles’ captivating commercial when it premieres on television on June 15, airing on NBC as part of Athleta’s inaugural linear TV advertising venture. In addition to traditional TV channels, the ad will be shown on various digital platforms including Peacock, YouTube, TikTok, Facebook, Instagram, Pinterest, and Reddit. Furthermore, starting next month, the commercial will be showcased on Netflix’s ad-supported tier in conjunction with the release of Biles’ documentary series, “Simone Biles Rising.”
This collaboration between Athleta and Simone Biles not only highlights the athlete’s extraordinary talent and resilience but also reinforces the brand’s commitment to empowering women and celebrating their strength and determination. Keep an eye out for the commercial to witness Biles in action and be inspired by her unwavering dedication to her craft.