TECNO, a tech brand based in Shenzhen, has announced Lay Zhang as its new global brand ambassador. Zhang, known for his talents in acting, rapping, singing, dancing, and fashion, will work with TECNO to enhance the brand’s presence worldwide and boost its position in the global market.
Zhang’s reputation for pushing boundaries and his career trajectory align well with TECNO’s ethos of continuous innovation, symbolized by the brand’s motto, “Stop at Nothing.” This philosophy resonates with TECNO users in emerging markets who strive for progress without limits. Through this partnership, Zhang will help showcase TECNO’s cutting-edge technologies, reflecting his own commitment to creativity and self-expression.
As Zhang embarks on his world tour, consumers can anticipate engaging activities with TECNO in various Asian cities. Additionally, Zhang will take part in TECNO’s brand events and CSR initiatives, joining other global music icons to highlight creativity, style, and elegance through music and cultural projects.
Both TECNO and Zhang share a dedication to inspiring progressive consumers worldwide to pursue a better life fearlessly. TECNO’s Chief Marketing Officer, Laury Bai, emphasized the brand’s focus on encouraging self-improvement among consumers, noting Zhang’s alignment with their core values. Together, they aim to strengthen TECNO’s brand identity among the youth and promote empowerment for a brighter future.
Zhang expressed his enthusiasm for the collaboration, highlighting TECNO’s reflection of his own journey of innovation and personal growth. He looks forward to unveiling their joint projects and bringing their partnership to fruition.
For more information on this collaboration, MARKETING-INTERACTIVE has contacted TECNO. Stay tuned for updates.
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