Urban Beets in Wauwatosa is sadly closing its doors on June 30, 2024, due to financial difficulties. The owners, Dawn Balistreri and Jason Massman, shared the news on social media, expressing their gratitude to the patrons and team members who have supported them throughout the years. The vegan cafe aimed to provide plant-based options to the community and promote ethical and healthy eating.
While the Wauwatosa location will be closing, Urban Beets’ Brown Deer location will remain open. The owners are encouraging customers to continue supporting their operation in Brown Deer, where they have exciting plans for the future. The Brown Deer cafe will be expanding its hours and offering new promotions, such as Taco Tuesdays and evening openings.
Dawn and Jason started Urban Beets in Downtown in 2016, with a vision to bring more plant-based goodness to the community. Despite the closure of the Downtown location in 2020, they continued to operate in Wauwatosa and Brown Deer. The decision to close the Wauwatosa location was a difficult one, but the owners are hopeful for the future of their business.
As a passionate cook and food enthusiast, Lori has chronicled the culinary industry through various media outlets, including OnMilwaukee and her book “Milwaukee Food.” Her love for food and storytelling has earned her journalism awards and allowed her to share the stories behind every dish. When she’s not immersed in the world of food, Lori enjoys embarking on adventures with her husband, traveling, reading, and seeking ways to make a difference in the world.
Despite the closure of Urban Beets in Wauwatosa, the owners are grateful for the support they have received and look forward to welcoming customers at their Brown Deer location. The cafe’s mission to provide healthy and ethical plant-based options will continue, and customers can expect exciting new developments in the future. Dawn and Jason’s dedication to their business and commitment to their community are evident in their heartfelt message to their patrons, expressing their appreciation for the years of support.